Date: Sun, 10 Dec 2006 11:27:04 -0500

From: "Zoske, Joseph" <jzoske@SIENA.EDU>

Subject: Re: NOW THIS IS HEALTH EDUCATION!

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I think the video references in both Mark and Ernie's emails demand some thoughtful discussion.

As we all know, the process of audience engagement for health education is always a challenge. In my consulting and teaching work re men's health promotion and gender studies education, I incorporate a role for "sex appeal" in both marketing and formatting of some health promo campaigns. However, this is limited and selectively done, and built upon a strategic cultural analysis of the target groups.

While I can admire the "out-of-the-box" creative thinking of these 2 videos (young men suggesting they can "help" women with BSE, and the woman pornographizing TSE), they regrettably portray an appeal to the lowest common denominator in both genders. Neither suggests a caring of one gender for the other.

I've had 7 colleagues view these, and everyone frankly had a disgust reaction (and we're very progressive minded folks). A primary concern we share is the thin line that is left between eroticizing health education and the challenges we face on a college campus of responsible sexual and relationship behavior.

I'm curious what others think.

Joe Zoske, MS, MSW

Siena College

515 Loudon Rd Loudonville, NY 12211

518-783-4123

-----Original Message-----

From: HEDIR-L List on behalf of Mark J. Kittleson, PhD, FAAHB

Sent: Sat 12/9/2006 10:37 AM

To: HEDIR-L@listserv.siu.edu

Subject: NOW THIS IS HEALTH EDUCATION!

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Take a look at a very innovative video/flash program on testicular cancer.

international acclaim.

Mark J. Kittleson, PhD, FAAHB

Professor, Health Education

Director of Graduate Studies

Department of Health Education & Recreation Southern Illinois University

618-453-1841 (office)

618-453-1829 (fax)

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#884

Date: Sun, 10 Dec 2006 08:27:14 -0800

From: Dom Splendorio <domsplendid@YAHOO.COM>

Subject: Re: NOW THIS IS HEALTH EDUCATION!

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Hedirites,

Recent video clips on the HEDIR raise important questions about what might be considered "Developmentally Appropirate" material to use with students and adults.

I think most High School health educators would shy away from all or most of these particular clips because it can open them up for a whole host of problems. Too bad, because my students, especially in my Senior Critical Health Issues course, were very interested in media messages, and this could be a great discussion starter.

For college age and adults, it's the same old story- you have to know your audience and decide for yourself whether it might be appropriate. For some the answer is "Yes", others "NO".

No denying the fact that media is a strong influence on learning information,decision making, and health behaviror. The National Standards seem to agree!

Dom Splendorio

NY

"Mark J. Kittleson, PhD, FAAHB" <kittle@SIU.EDU> wrote:

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Take a look at a very innovative video/flash program on testicular cancer.

Mark J. Kittleson, PhD, FAAHB

Professor, Health Education

Director of Graduate Studies

Department of Health Education & Recreation Southern Illinois University

618-453-1841 (office)

618-453-1829 (fax)

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#885

Date: Sun, 10 Dec 2006 12:01:20 -0500

From: "Cleary, Michael" <michael.cleary@SRU.EDU>

Subject: Re: NOW THIS IS HEALTH EDUCATION!

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Joseph> I had the same reaction as you did to the video, however I (we on the HEDIR) are not the 18-22 year olds who may have different ideas about how "pornographic" this was. An earlier message from Mark K said this video was playing to rave reviews elsewhere and I took that to mean younger audiences.

Michael

________________________________

From: HEDIR-L List on behalf of Zoske, Joseph

Sent: Sun 12/10/2006 11:27 AM

To: HEDIR-L@listserv.siu.edu

Subject: Re: NOW THIS IS HEALTH EDUCATION!

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I think the video references in both Mark and Ernie's emails demand some thoughtful discussion.

As we all know, the process of audience engagement for health education is always a challenge. In my consulting and teaching work re men's health promotion and gender studies education, I incorporate a role for "sex appeal" in both marketing and formatting of some health promo campaigns. However, this is limited and selectively done, and built upon a strategic cultural analysis of the target groups.

While I can admire the "out-of-the-box" creative thinking of these 2 videos (young men suggesting they can "help" women with BSE, and the woman pornographizing TSE), they regrettably portray an appeal to the lowest common denominator in both genders. Neither suggests a caring of one gender for the other.

I've had 7 colleagues view these, and everyone frankly had a disgust reaction (and we're very progressive minded folks). A primary concern we share is the thin line that is left between eroticizing health education and the challenges we face on a college campus of responsible sexual and relationship behavior.

I'm curious what others think.

Joe Zoske, MS, MSW

Siena College

515 Loudon Rd Loudonville, NY 12211

518-783-4123

-----Original Message-----

From: HEDIR-L List on behalf of Mark J. Kittleson, PhD, FAAHB

Sent: Sat 12/9/2006 10:37 AM

To: HEDIR-L@listserv.siu.edu

Subject: NOW THIS IS HEALTH EDUCATION!

** Join AAHE

**

** Nominate for HEDIR Technology

**

Take a look at a very innovative video/flash program on testicular cancer.

international acclaim.

Mark J. Kittleson, PhD, FAAHB

Professor, Health Education

Director of Graduate Studies

Department of Health Education & Recreation Southern Illinois University

618-453-1841 (office)

618-453-1829 (fax)

**

** Support the HEDIR With Your Gift

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** The HEDIR is Supported by Paid Advertising

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#886

Date: Sun, 10 Dec 2006 16:45:37 -0500

From: KDG Consulting <kdgconsulting@VERIZON.NET>

Subject: Re: NOW THIS IS HEALTH EDUCATION!

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Interesting exchange on this - as I said, I'll pilot it and see. Given one of the classes I had this semester - this might be the only thing that could hold their attention, and if not presented in isolation, but with some good sound contextual content and work, it may still work. I'll let you know.

kdg

-----Original Message-----

Sent: Sunday, December 10, 2006 11:27 AM

To: HEDIR-L@listserv.siu.edu

Subject: Re: NOW THIS IS HEALTH EDUCATION!

** Join AAHE

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** Nominate for HEDIR Technology

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I think the video references in both Mark and Ernie's emails demand some thoughtful discussion.

As we all know, the process of audience engagement for health education is always a challenge. In my consulting and teaching work re men's health promotion and gender studies education, I incorporate a role for "sex appeal" in both marketing and formatting of some health promo campaigns.

However, this is limited and selectively done, and built upon a strategic cultural analysis of the target groups.

While I can admire the "out-of-the-box" creative thinking of these 2 videos (young men suggesting they can "help" women with BSE, and the woman pornographizing TSE), they regrettably portray an appeal to the lowest common denominator in both genders. Neither suggests a caring of one gender for the other.

I've had 7 colleagues view these, and everyone frankly had a disgust reaction (and we're very progressive minded folks). A primary concern we share is the thin line that is left between eroticizing health education and the challenges we face on a college campus of responsible sexual and relationship behavior.

I'm curious what others think.

Joe Zoske, MS, MSW

Siena College

515 Loudon Rd Loudonville, NY 12211

518-783-4123

-----Original Message-----

From: HEDIR-L List on behalf of Mark J. Kittleson, PhD, FAAHB

Sent: Sat 12/9/2006 10:37 AM

To: HEDIR-L@listserv.siu.edu

Subject: NOW THIS IS HEALTH EDUCATION!

** Join AAHE

**

** Nominate for HEDIR Technology

**

Take a look at a very innovative video/flash program on testicular cancer.

international acclaim.

Mark J. Kittleson, PhD, FAAHB

Professor, Health Education

Director of Graduate Studies

Department of Health Education & Recreation Southern Illinois University

618-453-1841 (office)

618-453-1829 (fax)

**

** Support the HEDIR With Your Gift

**

** The HEDIR is Supported by Paid Advertising

**

**

**

** Support the HEDIR With Your Gift

**

** The HEDIR is Supported by Paid Advertising

**

**

**

** Support the HEDIR With Your Gift

**

** The HEDIR is Supported by Paid Advertising

**

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------------------------------