#887
Date: Mon, 11 Dec 2006 09:31:29 +0200
From: Ansa Ojanlatva <ansoja@UTU.FI>
Subject: Re: NOW THIS IS HEALTH EDUCATION!
** Join AAHE
**
http://www.aaheinfo.org**
** Nominate for HEDIR Technology
**
http://www.hedir.org/2007award.htm**
Looking forward to seeing the findings. Health educators would also seem to benefit from a sexual attitude reassessment (SAR) of some sort...
Can you also tie it to interest and/or experience re: a sexual issue? This area of health educating is slightly different from some other areas of cancer. It involves feelings and emotions ... and one's own sexuality. One does not need to be a rocket engineer in order to understand that there'll be a Bell curve of some sort with those with interest in sex really liking the film on the prevention of testicle cancer.
[To "health educators"] Before reacting so frankly, it must be remembered that most of the potential cancer victims are likely to be reasonably young men who are also more likely than not to be sexually active. The idea of the story line is along the line of what needs to be considered. One of the Finnish sex therapists e.g. mentioned once that the age of a female therapist (who is effectively working with a man's problem) would need to be younger than the man's own mother.
It would be safe to bet that this orientation will more likely reach the intended audience rather than a neutral information packed film will. It does not shut the emotions down. It awakens. It is like a good piece of art: since the sentences are not always finished, the story arouses different ideas in different minds. I am pretty concerned about porno but it did not even enter my mind here until I read that someone perceived it that way. Eroticism --yes, perhaps.
- My own first reaction was that this needs to be shown to mothers (and fathers) of young men so that they better understand the health needs of their offspring.
The orientation of the BSE film may have a wrong focus and age involved... It is said that women want one man to fill all her needs, and society is unlikely to perceive three young men with an older woman "normal" even in this respect. Breast cancer is not so frequent with the women of the ages of the young men --even if prevention may need to be started then.
Now, the Danish film is a bit different. When men need to be slowed down on a highway, it may be a good way to do it once --but carefully, as it may cause unintended accidents. I would start with a picture show on the side of the highway first...
Ansa Ojanlatva, PhD, CHES
Docent, Health and Sexuality Education
Sanitas 3rd floor
Lemminkäisenkatu 1
20014 University of Turku, Finland
mobile +358-400-823 816
tel +358-2-333 8515
fax +358-2-333 8439
----- Original Message -----
From: KDG Consulting <kdgconsulting@VERIZON.NET>
Date: Sunday, December 10, 2006 11:45 pm
Subject: Re: NOW THIS IS HEALTH EDUCATION!
> ** Join AAHE
> **
http://www.aaheinfo.org> **
> ** Nominate for HEDIR Technology
> **
http://www.hedir.org/2007award.htm> **
>
> Interesting exchange on this - as I said, I'll pilot it and see.
> Given one
> of the classes I had this semester - this might be the only thing that
> could hold their attention, and if not presented in isolation, but
> with some good sound contextual content and work, it may still work.
> I'll let you know.
> kdg
>
> -----Original Message-----
> From: HEDIR-L List [
mailto:HEDIR-L@listserv.siu.edu] On Behalf Of> Zoske,Joseph
> Sent: Sunday, December 10, 2006 11:27 AM
> To: HEDIR-L@listserv.siu.edu
> Subject: Re: NOW THIS IS HEALTH EDUCATION!
>
> ** Join AAHE
> **
http://www.aaheinfo.org> **
> ** Nominate for HEDIR Technology
> **
http://www.hedir.org/2007award.htm> **
>
> I think the video references in both Mark and Ernie's emails demand
> somethoughtful discussion.
>
> As we all know, the process of audience engagement for health
> education is always a challenge. In my consulting and teaching work re
> men's health promotion and gender studies education, I incorporate a
> role for "sex appeal" in both marketing and formatting of some health
> promo campaigns.However, this is limited and selectively done, and
> built upon a strategic cultural analysis of the target groups.
>
> While I can admire the "out-of-the-box" creative thinking of these
> 2 videos
> (young men suggesting they can "help" women with BSE, and the woman
> pornographizing TSE), they regrettably portray an appeal to the lowest
> common denominator in both genders. Neither suggests a caring of one
> gender for the other.
>
> I've had 7 colleagues view these, and everyone frankly had a disgust
> reaction (and we're very progressive minded folks). A primary concern
> we share is the thin line that is left between eroticizing health
> education and the challenges we face on a college campus of
> responsible sexual and relationship behavior.
>
> I'm curious what others think.
>
> Joe Zoske, MS, MSW
> Siena College
> 515 Loudon Rd Loudonville, NY 12211
> 518-783-4123
>
>
> -----Original Message-----
> From: HEDIR-L List on behalf of Mark J. Kittleson, PhD, FAAHB
> Sent: Sat 12/9/2006 10:37 AM
> To: HEDIR-L@listserv.siu.edu
> Subject: NOW THIS IS HEALTH EDUCATION!
>
> ** Join AAHE
> **
http://www.aaheinfo.org> **
> ** Nominate for HEDIR Technology
> **
http://www.hedir.org/2007award.htm> **
>
> Take a look at a very innovative video/flash program on testicular
> cancer.http://www.icr.ac.uk/everyman/rachelgetsfruity/flash.html
> It has received
> international acclaim.
>
>
> Mark J. Kittleson, PhD, FAAHB
> Professor, Health Education
> Director of Graduate Studies
> Department of Health Education & Recreation Southern Illinois
> University
> 618-453-1841 (office)
> 618-453-1829 (fax)
>
> **
> ** Support the HEDIR With Your Gift
> **
www.hedir.org/support.htm> **
> ** The HEDIR is Supported by Paid Advertising
> **
www.hedir.org to Learn More> **
> **
>
> **
> ** Support the HEDIR With Your Gift
> **
www.hedir.org/support.htm> **
> ** The HEDIR is Supported by Paid Advertising
> **
www.hedir.org to Learn More> **
> **
>
> **
> ** Support the HEDIR With Your Gift
> **
www.hedir.org/support.htm> **
> ** The HEDIR is Supported by Paid Advertising
> **
www.hedir.org to Learn More> **
> **
>
**
** Support the HEDIR With Your Gift
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**
------------------------------
#888
Date: Mon, 11 Dec 2006 07:08:32 -0500
From: Lisa Lieberman <llhealth@OPTONLINE.NET>
Subject: Re: NOW THIS IS HEALTH EDUCATION!
** Join AAHE
**
http://www.aaheinfo.org**
** Nominate for HEDIR Technology
**
http://www.hedir.org/2007award.htm**
Once again, it is Ansa who shows us all the difference that culture and attitude make in public health, and the extent to which it allows us to differentiate what is truly effective, based on the target audience, from what appears to be right or wrong. She is absolutely right that there is a big difference between the BSE message and the TSE message, based mainly on their respective target audiences. What would appeal to my college-aged son to let him know that TSE is something HE needs to worry about is very different from what would appeal to my 50-something friends to get them to practice BSE regularly. The salivating 20-somethings who want to fondle my breasts is funny (although humor is in the eyes of the beholder), but most of my 50-something friends would say it's a ridiculous premise given the state of our 50-something breasts. Furthermore, it is not a realistic depiction of what keeps my friends from practicing BSE regularly, thus it is likely to have the same effect as the pre-prom depiction of the mangled vehicle- raising
short-term attention span, but no long-term impact. The motivation to
practice TSE, however, for a 20 year old is much different and might very well be enhanced by the TSE piece. =20 =20 I am reminded of a NYS Dept of Health campaign way back in the early days of HIV- it was all over the NYC subways. It said "See Dick and Jane" at the top and was one of those Typhoid Mary pyramid-type depictions of the spread of the virus from one infected person (Dick) to many others. At the bottom, it said "It only takes one Dick." Need I tell you what happened to that campaign? =20 =20 Lisa =20 Lisa Lieberman, Ph.D., CHES Healthy Concepts Research, Inc.
29 Ardsley Drive
New City, NY 10956
845 638-1619
LLHealth@optonline.net
=20
=20
=20
-----Original Message-----
From: HEDIR-L List [
mailto:HEDIR-L@listserv.siu.edu] On Behalf Of Ansa OjanlatvaSent: Monday, December 11, 2006 2:31 AM
To: HEDIR-L@listserv.siu.edu
Subject: Re: NOW THIS IS HEALTH EDUCATION!
=20
** Join AAHE
**
http://www.aaheinfo.org**
** Nominate for HEDIR Technology
**
http://www.hedir.org/2007award.htm**
=20
Looking forward to seeing the findings. Health educators would also seem to benefit from a sexual attitude reassessment (SAR) of some sort... =20 =20 Can you also tie it to interest and/or experience re: a sexual issue?
This area of health educating is slightly different from some other areas of cancer. It involves feelings and emotions ... and one's own sexuality. One does not need to be a rocket engineer in order to understand that there'll be a Bell curve of some sort with those with interest in sex really liking the film on the prevention of testicle cancer.=20 =20 [To "health educators"] Before reacting so frankly, it must be remembered that most of the potential cancer victims are likely to be reasonably young men who are also more likely than not to be sexually active. The idea of the story line is along the line of what needs to be considered. One of the Finnish sex therapists e.g. mentioned once that the age of a female therapist (who is effectively working with a man's
problem) would need to be younger than the man's own mother.=20 =20 It would be safe to bet that this orientation will more likely reach the intended audience rather than a neutral information packed film will. It does not shut the emotions down. It awakens. It is like a good piece of
art: since the sentences are not always finished, the story arouses different ideas in different minds. I am pretty concerned about porno but it did not even enter my mind here until I read that someone perceived it that way. Eroticism --yes, perhaps.=20 =20
- My own first reaction was that this needs to be shown to mothers (and
fathers) of young men so that they better understand the health needs of their offspring.
=20
The orientation of the BSE film may have a wrong focus and age involved... It is said that women want one man to fill all her needs, and society is unlikely to perceive three young men with an older woman "normal" even in this respect. Breast cancer is not so frequent with the women of the ages of the young men --even if prevention may need to be started then.
=20
=20
Now, the Danish film is a bit different. When men need to be slowed down on a highway, it may be a good way to do it once --but carefully, as it may cause unintended accidents. I would start with a picture show on the side of the highway first...
=20
=20
=20
Ansa Ojanlatva, PhD, CHES
Docent, Health and Sexuality Education
=20
Sanitas 3rd floor
Lemmink=E4isenkatu 1
20014 University of Turku, Finland
=20
mobile +358-400-823 816
tel +358-2-333 8515
fax +358-2-333 8439
=20
=20
----- Original Message -----
From: KDG Consulting <kdgconsulting@VERIZON.NET>
Date: Sunday, December 10, 2006 11:45 pm
Subject: Re: NOW THIS IS HEALTH EDUCATION!
=20
> ** Join AAHE
> **
http://www.aaheinfo.org> **
> ** Nominate for HEDIR Technology
> **
http://www.hedir.org/2007award.htm> **
>=20
> Interesting exchange on this - as I said, I'll pilot it and see. =20
>Given one of the classes I had this semester - this might be the only
>thing=20 that could hold their attention, and if not presented in
>isolation, but with=20 some good sound contextual content and work,
>it may still work. I'll let you=20 know.
> kdg
>=20
> -----Original Message-----
> From: HEDIR-L List [
mailto:HEDIR-L@listserv.siu.edu] On Behalf Of=20>Zoske,Joseph
> Sent: Sunday, December 10, 2006 11:27 AM
> To: HEDIR-L@listserv.siu.edu
> Subject: Re: NOW THIS IS HEALTH EDUCATION!
>=20
> ** Join AAHE
> **
http://www.aaheinfo.org> **
> ** Nominate for HEDIR Technology
> **
http://www.hedir.org/2007award.htm> **
>=20
> I think the video references in both Mark and Ernie's emails demand=20
>somethoughtful discussion.=20 =20 As we all know, the process of
>audience engagement for health=20 education is always a challenge. In
>my consulting and teaching work re men's health promotion and gender
>studies education, I incorporate a role for "sex appeal" in both
>marketing and formatting of some health promo=20 campaigns.However,
>this is limited and selectively done, and built=20 upon a strategic
>cultural analysis of the target groups.
>=20
> While I can admire the "out-of-the-box" creative thinking of these=20
> 2 videos
> (young men suggesting they can "help" women with BSE, and the woman
>pornographizing TSE), they regrettably portray an appeal to the lowest
>common denominator in both genders. Neither suggests a caring of=20
>one gender for the other.=20 =20 I've had 7 colleagues view these,
>and everyone frankly had a disgust reaction (and we're very
>progressive minded folks). A primary=20 concern we share is the thin
>line that is left between eroticizing health=20 education and the
>challenges we face on a college campus of responsible sexual and
>relationship behavior. =20 =20 I'm curious what others think.=20 =20
>Joe Zoske, MS, MSW Siena College
> 515 Loudon Rd Loudonville, NY 12211
> 518-783-4123 =20
>=20
>=20
> -----Original Message-----
> From: HEDIR-L List on behalf of Mark J. Kittleson, PhD, FAAHB
> Sent: Sat 12/9/2006 10:37 AM
> To: HEDIR-L@listserv.siu.edu
> Subject: NOW THIS IS HEALTH EDUCATION!
>=20
> ** Join AAHE
> **
http://www.aaheinfo.org> **
> ** Nominate for HEDIR Technology
> **
http://www.hedir.org/2007award.htm> **
>=20
> Take a look at a very innovative video/flash program on testicular=20
>cancer.http://www.icr.ac.uk/everyman/rachelgetsfruity/flash.html =20
>It has received international acclaim.
>=20
>=20
> Mark J. Kittleson, PhD, FAAHB
> Professor, Health Education
> Director of Graduate Studies
> Department of Health Education & Recreation Southern Illinois
>University
> 618-453-1841 (office)
> 618-453-1829 (fax)
>=20
> **
> ** Support the HEDIR With Your Gift
> **
www.hedir.org/support.htm> **
> ** The HEDIR is Supported by Paid Advertising
> **
www.hedir.org to Learn More> **
> **
>=20
> **
> ** Support the HEDIR With Your Gift
> **
www.hedir.org/support.htm> **
> ** The HEDIR is Supported by Paid Advertising
> **
www.hedir.org to Learn More> **
> **
>=20
> **
> ** Support the HEDIR With Your Gift
> **
www.hedir.org/support.htm> **
> ** The HEDIR is Supported by Paid Advertising
> **
www.hedir.org to Learn More> **
> **
>=20
=20
**
** Support the HEDIR With Your Gift
**
www.hedir.org/support.htm**
** The HEDIR is Supported by Paid Advertising
**
www.hedir.org to Learn More**
**
**
** Support the HEDIR With Your Gift
**
www.hedir.org/support.htm**
** The HEDIR is Supported by Paid Advertising
**
www.hedir.org to Learn More**
**
------------------------------
#889
Date: Mon, 11 Dec 2006 07:46:10 -0500
From: Lisa Lieberman <llhealth@OPTONLINE.NET>
Subject: FW: NOW THIS IS HEALTH EDUCATION!
** Join AAHE
**
http://www.aaheinfo.org**
** Nominate for HEDIR Technology
**
http://www.hedir.org/2007award.htm**
Sorry if you get this twice- looks like the first one I sent didn=92t = get to its destination. If it did, then disregard this repeat posting.
Lisa
=20
=20
Once again, it is Ansa who shows us all the difference that culture and attitude make in public health, and the extent to which it allows us to differentiate what is truly effective, based on the target audience, from what appears to be right or wrong. She is absolutely right that there is a big difference between the BSE message and the TSE message, based mainly on their respective target audiences. What would appeal to my college-aged son to let him know that TSE is something HE needs to worry about is very different from what would appeal to my 50-something friends to get them to practice BSE regularly. The salivating 20-somethings who want to fondle my breasts is funny (although humor is in the eyes of the beholder), but most of my 50-something friends would say it's a ridiculous premise given the state of our 50-something breasts. Furthermore, it is not a realistic depiction of what keeps my friends from practicing BSE regularly, thus it is likely to have the same effect as the pre-prom depiction of the mangled vehicle- raising
short-term attention span, but no long-term impact. The motivation to
practice TSE, however, for a 20 year old is much different and might very well be enhanced by the TSE piece. =20 =20 I am reminded of a NYS Dept of Health campaign way back in the early days of HIV- it was all over the NYC subways. It said "See Dick and Jane" at the top and was one of those Typhoid Mary pyramid-type depictions of the spread of the virus from one infected person (Dick) to many others. At the bottom, it said "It only takes one Dick." Need I tell you what happened to that campaign? =20 =20 Lisa =20 Lisa Lieberman, Ph.D., CHES Healthy Concepts Research, Inc.
29 Ardsley Drive
New City, NY 10956
845 638-1619
LLHealth@optonline.net
=20
=20
=20
-----Original Message-----
From: HEDIR-L List [
mailto:HEDIR-L@listserv.siu.edu] On Behalf Of Ansa OjanlatvaSent: Monday, December 11, 2006 2:31 AM
To: HEDIR-L@listserv.siu.edu
Subject: Re: NOW THIS IS HEALTH EDUCATION!
=20
** Join AAHE
**
http://www.aaheinfo.org**
** Nominate for HEDIR Technology
**
http://www.hedir.org/2007award.htm**
=20
Looking forward to seeing the findings. Health educators would also seem to benefit from a sexual attitude reassessment (SAR) of some sort... =20 =20 Can you also tie it to interest and/or experience re: a sexual issue?
This area of health educating is slightly different from some other areas of cancer. It involves feelings and emotions ... and one's own sexuality. One does not need to be a rocket engineer in order to understand that there'll be a Bell curve of some sort with those with interest in sex really liking the film on the prevention of testicle cancer.=20 =20 [To "health educators"] Before reacting so frankly, it must be remembered that most of the potential cancer victims are likely to be reasonably young men who are also more likely than not to be sexually active. The idea of the story line is along the line of what needs to be considered. One of the Finnish sex therapists e.g. mentioned once that the age of a female therapist (who is effectively working with a man's
problem) would need to be younger than the man's own mother.=20 =20 It would be safe to bet that this orientation will more likely reach the intended audience rather than a neutral information packed film will. It does not shut the emotions down. It awakens. It is like a good piece of
art: since the sentences are not always finished, the story arouses different ideas in different minds. I am pretty concerned about porno but it did not even enter my mind here until I read that someone perceived it that way. Eroticism --yes, perhaps.=20 =20
- My own first reaction was that this needs to be shown to mothers (and
fathers) of young men so that they better understand the health needs of their offspring.
=20
The orientation of the BSE film may have a wrong focus and age involved... It is said that women want one man to fill all her needs, and society is unlikely to perceive three young men with an older woman "normal" even in this respect. Breast cancer is not so frequent with the women of the ages of the young men --even if prevention may need to be started then.
=20
=20
Now, the Danish film is a bit different. When men need to be slowed down on a highway, it may be a good way to do it once --but carefully, as it may cause unintended accidents. I would start with a picture show on the side of the highway first...
=20
=20
=20
Ansa Ojanlatva, PhD, CHES
Docent, Health and Sexuality Education
=20
Sanitas 3rd floor
Lemmink=E4isenkatu 1
20014 University of Turku, Finland
=20
mobile +358-400-823 816
tel +358-2-333 8515
fax +358-2-333 8439
=20
=20
----- Original Message -----
From: KDG Consulting <kdgconsulting@VERIZON.NET>
Date: Sunday, December 10, 2006 11:45 pm
Subject: Re: NOW THIS IS HEALTH EDUCATION!
=20
> ** Join AAHE
> **
http://www.aaheinfo.org> **
> ** Nominate for HEDIR Technology
> **
http://www.hedir.org/2007award.htm> **
>=20
> Interesting exchange on this - as I said, I'll pilot it and see. =20
>Given one of the classes I had this semester - this might be the only
>thing=20 that could hold their attention, and if not presented in
>isolation, but with=20 some good sound contextual content and work,
>it may still work. I'll let you=20 know.
> kdg
>=20
> -----Original Message-----
> From: HEDIR-L List [
mailto:HEDIR-L@listserv.siu.edu] On Behalf Of=20>Zoske,Joseph
> Sent: Sunday, December 10, 2006 11:27 AM
> To: HEDIR-L@listserv.siu.edu
> Subject: Re: NOW THIS IS HEALTH EDUCATION!
>=20
> ** Join AAHE
> **
http://www.aaheinfo.org> **
> ** Nominate for HEDIR Technology
> **
http://www.hedir.org/2007award.htm> **
>=20
> I think the video references in both Mark and Ernie's emails demand=20
>somethoughtful discussion.=20 =20 As we all know, the process of
>audience engagement for health=20 education is always a challenge. In
>my consulting and teaching work re men's health promotion and gender
>studies education, I incorporate a role for "sex appeal" in both
>marketing and formatting of some health promo=20 campaigns.However,
>this is limited and selectively done, and built=20 upon a strategic
>cultural analysis of the target groups.
>=20
> While I can admire the "out-of-the-box" creative thinking of these=20
> 2 videos
> (young men suggesting they can "help" women with BSE, and the woman
>pornographizing TSE), they regrettably portray an appeal to the lowest
>common denominator in both genders. Neither suggests a caring of=20
>one gender for the other.=20 =20 I've had 7 colleagues view these,
>and everyone frankly had a disgust reaction (and we're very
>progressive minded folks). A primary=20 concern we share is the thin
>line that is left between eroticizing health=20 education and the
>challenges we face on a college campus of responsible sexual and
>relationship behavior. =20 =20 I'm curious what others think.=20 =20
>Joe Zoske, MS, MSW Siena College
> 515 Loudon Rd Loudonville, NY 12211
> 518-783-4123 =20
>=20
>=20
> -----Original Message-----
> From: HEDIR-L List on behalf of Mark J. Kittleson, PhD, FAAHB
> Sent: Sat 12/9/2006 10:37 AM
> To: HEDIR-L@listserv.siu.edu
> Subject: NOW THIS IS HEALTH EDUCATION!
>=20
> ** Join AAHE
> **
http://www.aaheinfo.org> **
> ** Nominate for HEDIR Technology
> **
http://www.hedir.org/2007award.htm> **
>=20
> Take a look at a very innovative video/flash program on testicular=20
>cancer.http://www.icr.ac.uk/everyman/rachelgetsfruity/flash.html =20
>It has received international acclaim.
>=20
>=20
> Mark J. Kittleson, PhD, FAAHB
> Professor, Health Education
> Director of Graduate Studies
> Department of Health Education & Recreation Southern Illinois
>University
> 618-453-1841 (office)
> 618-453-1829 (fax)
>=20
> **
> ** Support the HEDIR With Your Gift
> **
www.hedir.org/support.htm> **
> ** The HEDIR is Supported by Paid Advertising
> **
www.hedir.org to Learn More> **
> **
>=20
> **
> ** Support the HEDIR With Your Gift
> **
www.hedir.org/support.htm> **
> ** The HEDIR is Supported by Paid Advertising
> **
www.hedir.org to Learn More> **
> **
>=20
> **
> ** Support the HEDIR With Your Gift
> **
www.hedir.org/support.htm> **
> ** The HEDIR is Supported by Paid Advertising
> **
www.hedir.org to Learn More> **
> **
>=20
=20
**
** Support the HEDIR With Your Gift
**
www.hedir.org/support.htm**
** The HEDIR is Supported by Paid Advertising
**
www.hedir.org to Learn More**
**
**
** Support the HEDIR With Your Gift
**
www.hedir.org/support.htm**
** The HEDIR is Supported by Paid Advertising
**
www.hedir.org to Learn More**
**
------------------------------
#890
Date: Mon, 11 Dec 2006 10:12:26 -0500
From: Becky Smith <BSmith@AAHPERD.ORG>
Subject: Health Education Advocacy Summit
** Join AAHE
**
http://www.aaheinfo.org**
** Nominate for HEDIR Technology
**
http://www.hedir.org/2007award.htm**
Mark your Calendar
10TH YEAR ANNIVERSARY OF THE
ANNUAL HEALTH EDUCATION ADVOCACY SUMMIT
MARCH 3-5, 2007
HAMILTON CROWNE PLAZA
WASHINGTON, DC
SPONSORED BY THE COALITION OF
NATIONAL HEALTH EDUCATION ORGANIZATIONS
JOIN ADVOCACY-MINDED HEALTH EDUCATION COLLEAGUES WHERE YOU WILL:
* HEAR FROM ADVOCACY & LEGISLATIVE EXPERTS
* ENHANCE YOUR PROFESSIONAL DEVELOPMENT SKILLS
* EARN CAT 1 CHES CREDITS WHILE HAVING FUN!
* RECEIVE TRAINING ON KEY PRIORITY ISSUES
THE HEALTH EDUCATION ADVOCACY SUMMIT
RECOGNIZED BY THE AMERICAN SOCIETY OF ASSOCIATION EXECUTIVES
2003 AWARD-WINNING PROGRAM
Registration information will be available in December 2006
Reserve your hotel accommodations before February 9, 2007 to get the discounted rate of $159.00 single/double - (800) 263-9802 For More Information: Visit the Health Education Advocate website:
www.healtheducationadvocate.orgOr
Call the SOPHE office at (202) 408-9804
**
** Support the HEDIR With Your Gift
**
www.hedir.org/support.htm**
** The HEDIR is Supported by Paid Advertising
**
www.hedir.org to Learn More**
**
------------------------------
#891
Date: Mon, 11 Dec 2006 11:04:44 -0800
From: Mark Fulop <markfulop@YAHOO.COM>
Subject: Re: NOW THIS IS HEALTH EDUCATION!
** Join AAHE
**
http://www.aaheinfo.org**
** Nominate for HEDIR Technology
**
http://www.hedir.org/2007award.htm**
Mark,
Thanks for the videos. It is always interesting to me what generates heat on HEDIR.
Among the video comments some asked with implied judgement is the video was eroticizing a serious disease. For anyone who has worked in HIV/AIDS prevention I am sure that this video is tame compared to concepts of rubberwear parties, safe S&M brochures, etc. I remember back in the day when I coordinated a CDC Cooperative agreement where we worked with college campuses to devlop campus-based interventions and USC produced a series of very steamy public service announcements that were actually picked up by the Playboy cable channel. And somewhere in in my file of past advisory committees I have served on, I have some very sexy copy and beefcake images developed by the San Diego LGBT Community Center as part of their Rubberboyz ad campaign.
This is really the same old question of how do we as professionals keep out own values out of the dialogue. If we are doing counseling to preganant teens do we say that an abortion removes the "growing mass of cells," which is roughly true; or do we say, "the early stage of an embryo," which is also roughly true. Which is values nutueral? I would contend neither are. BUT values are the the issue. The only issue that matters if which one might lead to a more rational public health outcome?
In the case of a TSE video we care confronted with the typlical social marketing evaluation questions is there sufficient exposure, perceived credibility of message, clarity of message, compelling call to action and access to resource to take action? Given the interest generated in this video clip I would suggest that the interested folks on this list (and by extension, their classrooms) lends itself to a distributed evaluation model and some keen researcher might want to approach the foundation developing the ad to launch a distributed evaluation project : )
===
M
Mark Fulop, MA, MPH
Breaking the silence - Ending the Isolation - Changing the story
My advice for possible end of year donations. The Portland Mercury online Charity auction with proceeds going to Resolutions Northwest a community mediation center.
RNW article:
http://www.portlandmercury.com/portland/Content?oid=89289&category=34029)Auction site:
http://www.portlandmercury.com/portland/Content?oid=84981&category=35589
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