#212
Date: Sun, 19 Mar 2006 11:28:18 -0600
From: Nelson A Atehortua <nelson.atehortua@WKU.EDU>
Subject: Re: HEDIR-L Digest - 17 Mar 2006 to 18 Mar 2006 (#2006-60)
** JOIN AAHE--Advance the Profession
** www.aaheinfo.org
**
** Nominate Somebody for HEDIR Award
** www.hedir.org/2006award.htm
**
Dr. Kittelson, the actual dates for the assistantship should be January 2007.
Nelson Atehortua, M.A. MD.
M.S. M.P.H. Candidate
WKU - Health Program Specialist
The ultimate measure of a man is not where he stands in moments of comfort and
convenience, but where he stands at times of challenge and controversy.
—Martin Luther King, Jr.
**
** The HEDIR Bulletin Board
** www.kittle.siu.edu/comments2005
**
** The HEDIR is Supported by Paid Advertising
** www.hedir.org to Learn More
**
**
------------------------------
#213
Date: Sun, 19 Mar 2006 14:12:38 -0500
From: Becky Smith <BSmith@AAHPERD.ORG>
Subject: 30-minute television program focusing on the obesity epidemic among
youth
** JOIN AAHE--Advance the Profession
** www.aaheinfo.org
**
** Nominate Somebody for HEDIR Award
** www.hedir.org/2006award.htm
**
Connect with Kids Program to Focus on Obesity Prevention
=20
Connect with Kids (CWK), in partnership with CDC's Division of Adolescent and
School Health (DASH), the Division of Nutrition and Physical Activity (DNPA),
and Florida's Department of Health have developed a 30-minute television program
focusing on the obesity epidemic among youth. The program, titled "The Biggest
Generation" will be available for airing nationwide beginning March 15th 2006.
CDC provided technical input on the program's content and Howell Wechsler,
Director, DASH, was interviewed for the broadcast.=20
=20
CWK will send the program to their station partners on March 15th-you will need
to check your local station for airdates and times. A listing of the
participating local stations is attached. If your local station is not listed on
the attachment and you are interested in promoting the program to your local
television station, please call Jared Blass at CWK
(404-459-8081 ext. 105). He can provide you with information and resources and
possibly assist you in working with your local station to air the program. =20
=20
To check to see when the stations have scheduled the show, please go to
www.connectwithkids.com <http://www.connectwithkids.com/> Click on TV
Programs for Families on the left, and then click on "playing" in the body of
the text. There you'll find a list of all our station partners and the airdates
for all upcoming shows. The stations have wide discretion as to when they will
air the show. Most will air the shows within 60 days of the feed date (March
15th). Some stations schedule many months out, others schedule a month at a
time, so you may have to check a couple of times to see when the show is
scheduled in your area.
=20
CWK is a private news and education company that focuses exclusively on youth
issues. They have contracts with 70 local television stations across the
country, which guarantees airtime for their programs. CWK produces 10 half-hour
television specials a year and five news stories each week reaching about 65
percent of all U.S. households. =20
=20
How to Maximize the Impact of "The Biggest Generation"
All State Education Agencies (SEAs), Local Education Agencies (LEAs) and state
and local health departments have the opportunity to leverage the airing of the
documentary to promote ongoing healthy weight programs and activities. We are
encouraging you to share this opportunity with your colleagues and hope it is
beneficial for your constituents. For additional information and resources
related to physical activity and nutrition, go to: http://www.cdc.gov/healthyyouth/
or http://www.cdc.gov/nccdphp/dnpa/index.htm
=20
=20
Here's what you can do:
=20
* Contact your local television station to share ways they could
promote exemplary physical education or nutrition education programs in your
state, local community or school by filming stellar programs at local schools
and airing the local success stories around the time of this national broadcast.
=20
* Identify additional activities that you or your schools or
communities can organize such as:=20
* Distributing and implementing the School Health Index or similar
tool
* Hosting meetings or roundtables with members of active School
Health Advisory Councils=20
* Sharing success stories from your state through online forums
(http://www.cdc.gov/healthyyouth/shi/stories-comments.htm)
* Host all-school events focusing on physical activity and
nutrition;=20
* Working with student groups to deliver nutrition and physical
activity events.
=20
* Promote the program to students, families and schools. CWK will
develop and provide a flier to help with the promotion of the program.
* States and Districts, collaborating with school administrators,
can promote the program during morning announcements, and by distributing
posters and back pack fliers.
* Schools can include information about the program on their school
Web site.
=20
**
** The HEDIR Bulletin Board
** www.kittle.siu.edu/comments2005
**
** The HEDIR is Supported by Paid Advertising
** www.hedir.org to Learn More
**
**
------------------------------