Date: Fri, 8 Sep 2006 11:21:46 -0400

From: Susan Massad <smassad@FRC.MASS.EDU>

Subject: question about advertising

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HEDIRs:

Does anyone know where I can find out the answers to these 2 questions?

How many advertising images is the Average American exposed to on a daily basis?

How much do American businesses spend/year to advertise their products? (I have ~ $236.4 billion from the Miller & Stafford text, Economic Issues for

Consumers) but have not been able to find anything more recent on the web.

Thanks.

Susan Massad, HSD, RD

Associate Professor

Department of Consumer Sciences

Framingham State College

100 State St.

Framingham, MA 01701

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#621

Date: Fri, 8 Sep 2006 11:38:06 -0400

From: Jacqueline Rubino <jac3rc@AOL.COM>

Subject: Health coaching outcomes

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Hello Colleagues,

Is anyone aware of studies on health coaching outcomes? I'm conducting a literature sure for a large number of physicians who are interested in exploring the benefits of utilizing health coaching in their primary care practice settings.

Any information you can provide or direct me to would be greatly appreciated.

Sincerely,

Jacqueline Rubino, MPH, CHES

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Check out AOL.com today. Breaking news, video search, pictures, email and IM. All on demand. Always Free.

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#622

Date: Fri, 8 Sep 2006 13:41:07 -0400

From: Michaela Conley <michaela@HPCAREER.NET>

Subject: Friday HEDIR career services week in review

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Happy Friday!

Here is a list of all JOBS & DEGREE PROGRAMS advertised this week.

JOBS

Health Educator, Princeton University in Princeton, NJ

Asst. Project Manager, Corporate Fitness Works, Washington, DC

Health Education Faculty, Chico State University in Chico, CA

Wellness Manager, Cleveland Clinic in Cleveland, OH

Health Fitness Specialists (F & PT), MediFit Corporate Services in DC/N.

VA region

General Manager, Plus One in *Thousand Oaks, CA*

Center Coordinator, Corporate Fitness Works, Bradenton, FL

Account Manager, Summex from MebMD in Indianapolis, IN

Health Fitness Specialists, MediFit Corporate Services in *San Antonio. TX*

Health Fitness Specialists, MediFit Corporate Services in *Philadelphia, PA*

Asst. Program Manager, MediFit Corporate Services in *Northern, NJ*

Fitness Specialist (pt), Corporate Fitness Works Bethesda, MD

Asst. Program Manager, MediFit Corporate Services in *Dallas/Ft. Worth, TX*

Exercise Physiologist/Personal Trainer, Stand Firm Fitness in Wilton, CT

Wellness Program Manager, Cleveland Clinic in Cleveland, OH

DEGREE PROGRAMS

BS in Exercise Science, Skidmore College in Saratoga Springs, NY

BS, MS, Ph.D., West Virginia University in Morgantown, WV

MS, ExSci., Adaptive PE & Sports Mgt, St Clout State University, in Minneapolis, MN

BS Sports Mgt. (AT ExPhys, Health/Fitness University of Southern Maine in Danbury

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#623

Date: Fri, 8 Sep 2006 12:02:01 -0700

From: Colleen McGregor <MCGREGC@AZDHS.GOV>

Subject: Re: question about advertising

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Susan -

Sarah Lewis, the Health Marketing Manager here at the Arizona Department of Health Services responded to my forwarded inquiry on your behalf ....and see below for her comments:

As far as the marketing expenditures by American businesses each year, I have heard a wide variety of figures spent, depending on industry, economic health, business cycles, etc., so that can be difficult to pin down.

However, the figures do seem to be pretty consistent as to number of messages received by the average consumer per day. The total? An astounding 3,000 - I have heard up to 5,000, but I wonder if this is a total used for propaganda by advertising agencies. (As a way to convince clients that they really do need to use their particular, off-the-wall creative.) Here's an article for more information on this topic, although it is a year old now:

I think health education can draw more expertise from commercial marketing to facilitate behavior change than is the standard practice today. After all, how many Americans own a pair of Nike shoes or drink Pepsi on a regular basis?

I hope this helps.

Sarah Lewis

Health Marketing Manager

Office of Chronic Disease Prevention and Nutrition Services Arizona Department of Health Services 150 North 18th Avenue, Suite 310 Phoenix, AZ 85007

Phone: 602-364-3116

Fax: 602-542-0512

Colleen McGregor

Community Development/Shortage Designation Arizona Department of Health Services Office of Health Systems Development 1740 W. Adams, Suite 410 Phoenix, AZ. 85007

(602)542-2904/(602)542-2011

mcgregc@azdhs.gov

>>> "Susan Massad" <smassad@FRC.MASS.EDU> 9/8/2006 8:21 AM >>>

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HEDIRs:

Does anyone know where I can find out the answers to these 2 questions?

How many advertising images is the Average American exposed to on a daily

basis?

How much do American businesses spend/year to advertise their products? (I

have ~ $236.4 billion from the Miller & Stafford text, Economic Issues for

Consumers) but have not been able to find anything more recent on the web.

Thanks.

Susan Massad, HSD, RD

Associate Professor

Department of Consumer Sciences

Framingham State College

100 State St.

Framingham, MA 01701

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