#650
Date: Thu, 4 Oct 2007 11:58:32 -0500
From: "Mark J. Kittleson, PhD, FAAHB" <kittle@SIU.EDU>
Subject: Take a look
** The HEDIR is Supported by Paid Advertising
** www.hedir.org to Learn More
**
Take a look at this video on YouTube.
http://www.youtube.com/watch?v=wCh9bmg0zGg (it has audio)
Mark J. Kittleson, PhD, FAAHB
Southern Illinois University
Professor, Health Education
Director of Graduate Studies
Health Education & Recreation
618-453-1841 Office
618-453-1829 FAX
SKYPE ID: mark.j.kittleson
618-912-4445 SKYPE Phone
**
** Support the HEDIR With Your Gift
**
**
**
------------------------------
#651
Date: Thu, 4 Oct 2007 14:38:36 -0400
From: Lisa Lieberman <llhealth@OPTONLINE.NET>
Subject: Re: Take a look
** The HEDIR is Supported by Paid Advertising
** www.hedir.org to Learn More
**
Scary stuff- and if you have a teenager or a pre-teen, you know that this
(facebook, myspace, etc.) is where they all LIVE!
Lisa Lieberman
-----Original Message-----
From: HEDIR-L List [mailto:HEDIR-L@listserv.siu.edu] On Behalf Of Mark J.
Kittleson, PhD, FAAHB
Sent: Thursday, October 04, 2007 12:59 PM
To: HEDIR-L@listserv.siu.edu
Subject: Take a look
** The HEDIR is Supported by Paid Advertising
** www.hedir.org to Learn More
**
Take a look at this video on YouTube.
http://www.youtube.com/watch?v=wCh9bmg0zGg (it has audio)
Mark J. Kittleson, PhD, FAAHB
Southern Illinois University
Professor, Health Education
Director of Graduate Studies
Health Education & Recreation
618-453-1841 Office
618-453-1829 FAX
SKYPE ID: mark.j.kittleson
618-912-4445 SKYPE Phone
**
** Support the HEDIR With Your Gift
**
**
**
**
** Support the HEDIR With Your Gift
**
**
**
------------------------------
#652
Date: Thu, 4 Oct 2007 13:52:26 -0500
From: Mary Gothard <GOTHAML@DHFS.STATE.WI.US>
Subject: Dove campaign "onslaught" for young girls
** The HEDIR is Supported by Paid Advertising
** www.hedir.org to Learn More
**
HEDIR colleagues
Dove keeps coming up with interesting and creative media approaches on the messages sent to young girls. Here's the latest targeted towards parents of young girls . . .
http://campaignforrealbeauty.co.uk/
* * * * * * * * *
NOTICE: This E-mail and any attachments may contain confidential information. Use and further disclosure of the information by the recipient must be consistent with applicable laws, regulations and agreements. If you received this E-mail in error, please notify the sender; delete the E-mail; and do not use, disclose or store the information it contains.
Mary Gothard, CHES
Health Education Specialist
Bureau of Community Health Promotion
Wisconsin Division of Public Health
One West Wilson Street, Rm. 218
P.O. Box 2659
Madison, WI 53701-2659
(608) 266-9823 / phone
(608) 267-3824 / fax
**
** Support the HEDIR With Your Gift
**
**
**
------------------------------
#653
Date: Thu, 4 Oct 2007 14:49:29 -0500
From: James Teufel <teufel@SIU.EDU>
Subject: Re: Dove campaign "onslaught" for young girls
** The HEDIR is Supported by Paid Advertising
** www.hedir.org to Learn More
**
I believe my opinion regarding the Dove Self-Esteem Campaign may run counter to the accepted zeitgeist. I truly believe that the Dove Campaign is a confused and confusing initiative. Though most people think of beauty as pulchritude, Dove claims to be attempting to counter this definition.
However, after reviewing their website and materials, they do little more than further establish the typical norms of pulchritude. I am not against people developing a sense of self-worth; in the end, this task may be the most difficult task of human kind. However, saying that they are redefining beauty when they are really not is problematic. If they are trying to build self-esteem that is fine, but they are not really redefining beauty. In even writing building self-esteem is fine, I truly have a caveat to that statement. Self-esteem is a notoriously poor predictor of psychological and physical outcomes. If we want people to feel better about themselves, both male and female, we must improve the equity in society on other more important predictors such as relative income, education, employment opportunities, perceptions of equality, etc.
James
-----Original Message-----
From: HEDIR-L List [mailto:HEDIR-L@listserv.siu.edu] On Behalf Of Mary Gothard
Sent: Thursday, October 04, 2007 1:52 PM
To: HEDIR-L@listserv.siu.edu
Subject: Dove campaign "onslaught" for young girls
** The HEDIR is Supported by Paid Advertising
** www.hedir.org to Learn More
**
HEDIR colleagues
Dove keeps coming up with interesting and creative media approaches on the messages sent to young girls. Here's the latest targeted towards parents of young girls . . .
http://campaignforrealbeauty.co.uk/
* * * * * * * * *
NOTICE: This E-mail and any attachments may contain confidential information. Use and further disclosure of the information by the recipient must be consistent with applicable laws, regulations and agreements. If you received this E-mail in error, please notify the sender; delete the E-mail; and do not use, disclose or store the information it contains.
Mary Gothard, CHES
Health Education Specialist
Bureau of Community Health Promotion
Wisconsin Division of Public Health
One West Wilson Street, Rm. 218
P.O. Box 2659
Madison, WI 53701-2659
(608) 266-9823 / phone
(608) 267-3824 / fax
**
** Support the HEDIR With Your Gift
**
**
**
**
** Support the HEDIR With Your Gift
**
**
**
------------------------------
#654
Date: Thu, 4 Oct 2007 16:12:09 -0400
From: Lisa Lieberman <llhealth@OPTONLINE.NET>
Subject: Re: Dove campaign "onslaught" for young girls
** The HEDIR is Supported by Paid Advertising
** www.hedir.org to Learn More
**
If you forget about the source as a company selling their own products, the video itself is a POWERFUL statement about what we are selling young girls, whether it's about beauty, sexuality, or self-esteem.
Lisa Lieberman
-----Original Message-----
From: HEDIR-L List [mailto:HEDIR-L@listserv.siu.edu] On Behalf Of James Teufel
Sent: Thursday, October 04, 2007 3:49 PM
To: HEDIR-L@listserv.siu.edu
Subject: Re: Dove campaign "onslaught" for young girls
** The HEDIR is Supported by Paid Advertising
** www.hedir.org to Learn More
**
I believe my opinion regarding the Dove Self-Esteem Campaign may run counter to the accepted zeitgeist. I truly believe that the Dove Campaign is a confused and confusing initiative. Though most people think of beauty as pulchritude, Dove claims to be attempting to counter this definition.
However, after reviewing their website and materials, they do little more than further establish the typical norms of pulchritude. I am not against people developing a sense of self-worth; in the end, this task may be the most difficult task of human kind. However, saying that they are redefining beauty when they are really not is problematic. If they are trying to build self-esteem that is fine, but they are not really redefining beauty. In even writing building self-esteem is fine, I truly have a caveat to that statement. Self-esteem is a notoriously poor predictor of psychological and physical outcomes. If we want people to feel better about themselves, both male and female, we must improve the equity in society on other more important predictors such as relative income, education, employment opportunities, perceptions of equality, etc.
James
-----Original Message-----
From: HEDIR-L List [mailto:HEDIR-L@listserv.siu.edu] On Behalf Of Mary Gothard
Sent: Thursday, October 04, 2007 1:52 PM
To: HEDIR-L@listserv.siu.edu
Subject: Dove campaign "onslaught" for young girls
** The HEDIR is Supported by Paid Advertising
** www.hedir.org to Learn More
**
HEDIR colleagues
Dove keeps coming up with interesting and creative media approaches on the messages sent to young girls. Here's the latest targeted towards parents of young girls . . .
http://campaignforrealbeauty.co.uk/
* * * * * * * * *
NOTICE: This E-mail and any attachments may contain confidential information. Use and further disclosure of the information by the recipient must be consistent with applicable laws, regulations and agreements. If you received this E-mail in error, please notify the sender; delete the E-mail; and do not use, disclose or store the information it contains.
Mary Gothard, CHES
Health Education Specialist
Bureau of Community Health Promotion
Wisconsin Division of Public Health
One West Wilson Street, Rm. 218
P.O. Box 2659
Madison, WI 53701-2659
(608) 266-9823 / phone
(608) 267-3824 / fax
**
** Support the HEDIR With Your Gift
**
**
**
**
** Support the HEDIR With Your Gift
**
**
**
**
** Support the HEDIR With Your Gift
**
**
**
------------------------------
#655
Date: Thu, 4 Oct 2007 15:19:56 -0500
From: James Teufel <teufel@SIU.EDU>
Subject: Re: Take a look
** The HEDIR is Supported by Paid Advertising
** www.hedir.org to Learn More
**
Fearing this type of stranger online predatory behavior has less expected utility than fearing a friend, acquaintance, and family member doing harm to children. This is backed by the facts not emotional appeal and propaganda, which take the opposite position of fact. Barry Glassner said it best.
Americans live in a culture of fear and fear the wrong things. Granted online predation does occur. However, the media does not depict reality well. Health educators should fight for greater amounts of reality and less amounts of madness in the public discourse. People try desperately protect the idealistic memes of family and friendship, and, in so doing, they harm children in the process. I fear the remarkable amounts of abuse by families and friends more than I do by the unknown stranger. Americans must put an end to focusing on past or contemporary bogeymen, such as the unknown stranger and people of various sexual orientations (e.g., trying to exclude same sex marriage or censor variations in sexual orientation being aired on "public airwaves"), and focus on problems of greater frequency and magnitude.
My thoughts.
James
-----Original Message-----
From: HEDIR-L List [mailto:HEDIR-L@listserv.siu.edu] On Behalf Of Lisa Lieberman
Sent: Thursday, October 04, 2007 1:39 PM
To: HEDIR-L@listserv.siu.edu
Subject: Re: Take a look
** The HEDIR is Supported by Paid Advertising
** www.hedir.org to Learn More
**
Scary stuff- and if you have a teenager or a pre-teen, you know that this
(facebook, myspace, etc.) is where they all LIVE!
Lisa Lieberman
-----Original Message-----
From: HEDIR-L List [mailto:HEDIR-L@listserv.siu.edu] On Behalf Of Mark J.
Kittleson, PhD, FAAHB
Sent: Thursday, October 04, 2007 12:59 PM
To: HEDIR-L@listserv.siu.edu
Subject: Take a look
** The HEDIR is Supported by Paid Advertising
** www.hedir.org to Learn More
**
Take a look at this video on YouTube.
http://www.youtube.com/watch?v=wCh9bmg0zGg (it has audio)
Mark J. Kittleson, PhD, FAAHB
Southern Illinois University
Professor, Health Education
Director of Graduate Studies
Health Education & Recreation
618-453-1841 Office
618-453-1829 FAX
SKYPE ID: mark.j.kittleson
618-912-4445 SKYPE Phone
**
** Support the HEDIR With Your Gift
**
**
**
**
** Support the HEDIR With Your Gift
**
**
**
**
** Support the HEDIR With Your Gift
**
**
**
------------------------------
#656
Date: Thu, 4 Oct 2007 16:36:17 -0400
From: "Zoske, Joseph" <jzoske@SIENA.EDU>
Subject: Re: Take a look
** The HEDIR is Supported by Paid Advertising
** www.hedir.org to Learn More
**
I appreciate the corporate effort in this regard, but it is still a corporate effort, and they will not bite the hand that feeds them. They got it shown countless times on network TV interviews this past week, which should be great for their bottom-line. It's reminiscent of the do-not-smoke ads from big tobacco (which they were legally forced to do), or the "drink responsibly" tags on ads from the spirits and wine industry.
For a truly powerful gender/media option, I recommend the videos:
"Killing Us Softly: Advertising Images of Women" (a series of 3 videos), with scholar Jean Kilbourne. Instead of a 30 attention span, however, one needs 30 minutes to see it. It is an astonishingly effective portrayal of the interconnection of culture, identity, and sexism.
A male counterpart to these is the video: "Tough Guise" by Jackson Katz.
The Media Education Foundation (www.mediaed.org) has a number of cutting edge "media and gender/media and culture" video series.
Joe Zoske, MS, MSW
Siena College
515 Loudon Rd.
Loudonville, NY 12211
518-783-4123; www.siena.edu/socialwork
-----Original Message-----
From: HEDIR-L List [mailto:HEDIR-L@listserv.siu.edu] On Behalf Of Lisa
Lieberman
Sent: Thursday, October 04, 2007 2:39 PM
To: HEDIR-L@listserv.siu.edu
Subject: Re: Take a look
** The HEDIR is Supported by Paid Advertising
** www.hedir.org to Learn More
**
Scary stuff- and if you have a teenager or a pre-teen, you know that
this
(facebook, myspace, etc.) is where they all LIVE!
Lisa Lieberman
-----Original Message-----
From: HEDIR-L List [mailto:HEDIR-L@listserv.siu.edu] On Behalf Of Mark
J.
Kittleson, PhD, FAAHB
Sent: Thursday, October 04, 2007 12:59 PM
To: HEDIR-L@listserv.siu.edu
Subject: Take a look
** The HEDIR is Supported by Paid Advertising
** www.hedir.org to Learn More
**
Take a look at this video on YouTube.
http://www.youtube.com/watch?v=wCh9bmg0zGg (it has audio)
Mark J. Kittleson, PhD, FAAHB
Southern Illinois University
Professor, Health Education
Director of Graduate Studies
Health Education & Recreation
618-453-1841 Office
618-453-1829 FAX
SKYPE ID: mark.j.kittleson
618-912-4445 SKYPE Phone
**
** Support the HEDIR With Your Gift
**
**
**
**
** Support the HEDIR With Your Gift
**
**
**
**
** Support the HEDIR With Your Gift
**
**
**
------------------------------
#657
Date: Thu, 4 Oct 2007 16:58:25 -0400
From: Lisa Lieberman <llhealth@OPTONLINE.NET>
Subject: Re: Take a look
** The HEDIR is Supported by Paid Advertising
** www.hedir.org to Learn More
**
My point wasn't about the stalking, it was about the information available
on facebook, myspace, etc. That's the part that kids still don't
understand. This video is an interesting way of portraying it- that's all I
meant. Lisa
Lisa Lieberman, Ph.D., CHES
Healthy Concepts
29 Ardsley Drive
New City, NY 10956
845 638-1619
-----Original Message-----
From: HEDIR-L List [mailto:HEDIR-L@listserv.siu.edu] On Behalf Of James
Teufel
Sent: Thursday, October 04, 2007 4:20 PM
To: HEDIR-L@listserv.siu.edu
Subject: Re: Take a look
** The HEDIR is Supported by Paid Advertising
** www.hedir.org to Learn More
**
Fearing this type of stranger online predatory behavior has less expected
utility than fearing a friend, acquaintance, and family member doing harm to
children. This is backed by the facts not emotional appeal and propaganda,
which take the opposite position of fact. Barry Glassner said it best.
Americans live in a culture of fear and fear the wrong things. Granted
online predation does occur. However, the media does not depict reality
well. Health educators should fight for greater amounts of reality and less
amounts of madness in the public discourse. People try desperately protect
the idealistic memes of family and friendship, and, in so doing, they harm
children in the process. I fear the remarkable amounts of abuse by families
and friends more than I do by the unknown stranger. Americans must put an
end to focusing on past or contemporary bogeymen, such as the unknown
stranger and people of various sexual orientations (e.g., trying to exclude
same sex marriage or censor variations in sexual orientation being aired on
"public airwaves"), and focus on problems of greater frequency and
magnitude.
My thoughts.
James
-----Original Message-----
From: HEDIR-L List [mailto:HEDIR-L@listserv.siu.edu] On Behalf Of Lisa
Lieberman
Sent: Thursday, October 04, 2007 1:39 PM
To: HEDIR-L@listserv.siu.edu
Subject: Re: Take a look
** The HEDIR is Supported by Paid Advertising
** www.hedir.org to Learn More
**
Scary stuff- and if you have a teenager or a pre-teen, you know that this
(facebook, myspace, etc.) is where they all LIVE!
Lisa Lieberman
-----Original Message-----
From: HEDIR-L List [mailto:HEDIR-L@listserv.siu.edu] On Behalf Of Mark J.
Kittleson, PhD, FAAHB
Sent: Thursday, October 04, 2007 12:59 PM
To: HEDIR-L@listserv.siu.edu
Subject: Take a look
** The HEDIR is Supported by Paid Advertising
** www.hedir.org to Learn More
**
Take a look at this video on YouTube.
http://www.youtube.com/watch?v=wCh9bmg0zGg (it has audio)
Mark J. Kittleson, PhD, FAAHB
Southern Illinois University
Professor, Health Education
Director of Graduate Studies
Health Education & Recreation
618-453-1841 Office
618-453-1829 FAX
SKYPE ID: mark.j.kittleson
618-912-4445 SKYPE Phone
**
** Support the HEDIR With Your Gift
**
**
**
**
** Support the HEDIR With Your Gift
**
**
**
**
** Support the HEDIR With Your Gift
**
**
**
**
** Support the HEDIR With Your Gift
**
**
**
------------------------------
#658
Date: Thu, 4 Oct 2007 17:09:38 -0400
From: Lisa Lieberman <llhealth@OPTONLINE.NET>
Subject: Re: Take a look
** The HEDIR is Supported by Paid Advertising
** www.hedir.org to Learn More
**
We can all complain about corporate America all we want and yes, I
understand the analogy to "drink responsibly" beer ads, and anti-tobacco
messages from tobacco companies. I am not suggesting we jump on Dove's
bandwagon- I was merely suggesting that the content of this video, in its
presentation of the multiple images coming at young people in the way that
they do, is what was powerful. Killing Us Softly is the "Classic" of this
kind of message and Jean Kilbourne is a brilliant woman who moved us forward
in giant steps with respect to our attitudes about advertising, but the film
itself is dated (in the commercials and media it portrays) and as you
pointed out, it takes 30 minutes to send its message. What we see now in
the media is worse because of our fast-paced internet/media/multi-tasking
culture. It is exactly the reason that prevention and health education
can't compete with corporate America- because we generally aren't able to
put together the kind of powerful slick material that big companies can. I'm
not getting "sympathetic to my hostages" here, I was merely pointing out
that the video itself is a very powerful message to parents of little girls.
It wouldn't make me go out and buy dove (or maybe even it would), but it
might make me take a different view of the fashion magazines and media that
my little girl was watching. Lisa
-----Original Message-----
From: HEDIR-L List [mailto:HEDIR-L@listserv.siu.edu] On Behalf Of Zoske,
Joseph
Sent: Thursday, October 04, 2007 4:36 PM
To: HEDIR-L@listserv.siu.edu
Subject: Re: Take a look
** The HEDIR is Supported by Paid Advertising
** www.hedir.org to Learn More
**
I appreciate the corporate effort in this regard, but it is still a
corporate effort, and they will not bite the hand that feeds them. They
got it shown countless times on network TV interviews this past week,
which should be great for their bottom-line. It's reminiscent of the
do-not-smoke ads from big tobacco (which they were legally forced to
do), or the "drink responsibly" tags on ads from the spirits and wine
industry.
For a truly powerful gender/media option, I recommend the videos:
"Killing Us Softly: Advertising Images of Women" (a series of 3 videos),
with scholar Jean Kilbourne. Instead of a 30 attention span, however,
one needs 30 minutes to see it. It is an astonishingly effective
portrayal of the interconnection of culture, identity, and sexism.
A male counterpart to these is the video: "Tough Guise" by Jackson Katz.
The Media Education Foundation (www.mediaed.org) has a number of cutting
edge "media and gender/media and culture" video series.
Joe Zoske, MS, MSW
Siena College
515 Loudon Rd.
Loudonville, NY 12211
518-783-4123; www.siena.edu/socialwork
-----Original Message-----
From: HEDIR-L List [mailto:HEDIR-L@listserv.siu.edu] On Behalf Of Lisa
Lieberman
Sent: Thursday, October 04, 2007 2:39 PM
To: HEDIR-L@listserv.siu.edu
Subject: Re: Take a look
** The HEDIR is Supported by Paid Advertising
** www.hedir.org to Learn More
**
Scary stuff- and if you have a teenager or a pre-teen, you know that
this
(facebook, myspace, etc.) is where they all LIVE!
Lisa Lieberman
-----Original Message-----
From: HEDIR-L List [mailto:HEDIR-L@listserv.siu.edu] On Behalf Of Mark
J.
Kittleson, PhD, FAAHB
Sent: Thursday, October 04, 2007 12:59 PM
To: HEDIR-L@listserv.siu.edu
Subject: Take a look
** The HEDIR is Supported by Paid Advertising
** www.hedir.org to Learn More
**
Take a look at this video on YouTube.
http://www.youtube.com/watch?v=wCh9bmg0zGg (it has audio)
Mark J. Kittleson, PhD, FAAHB
Southern Illinois University
Professor, Health Education
Director of Graduate Studies
Health Education & Recreation
618-453-1841 Office
618-453-1829 FAX
SKYPE ID: mark.j.kittleson
618-912-4445 SKYPE Phone
**
** Support the HEDIR With Your Gift
**
**
**
**
** Support the HEDIR With Your Gift
**
**
**
**
** Support the HEDIR With Your Gift
**
**
**
**
** Support the HEDIR With Your Gift
**
**
**
------------------------------
#659
Date: Thu, 4 Oct 2007 16:16:40 -0500
From: Kathleen Welshimer <welshime@SIU.EDU>
Subject: Re: Dove campaign "onslaught" for young girls
** The HEDIR is Supported by Paid Advertising
** www.hedir.org to Learn More
**
James,
I rarely respond to these "conversations" but I feel compelled to
respond to this one. It is true that one's self-esteem is a poor
predictor of health outcomes, but are health "outcomes" our only
concern? however, after 16 yearas of teaching women's health I can
speak unequivocally to the poor self-image young American women have
about their bodies, and the heartbreak that many of them are
needlessly experiencing. This may not affect "outcomes", but it
cleaerly affects their self-esteem on a day-to-day basis, and that
should cunt for something.
Secondly, I am mystified that your review of Dove's real woman
campaigns indicates that they are SIMPLY further establishing
"typical norms" of pulchritude. Maybe for a man a significant tummy
(or even tummy "rolls"), gray hair, spotty skin, and small breasts
fit within the standard "norms" of pulchritude, but I assure you that
for the typical woman they do not! The women with whom I come in
contact applaud the Dove campaign and are finding it refreshing, even
lberating. Feel free to join us in the women's health classif you'd
like to dialogue with us on this (a serious offer).
Kathleen
At 02:49 PM 10/4/2007, you wrote:
>** The HEDIR is Supported by Paid Advertising
>** www.hedir.org to Learn More
>**
>
>I believe my opinion regarding the Dove Self-Esteem Campaign may run counter
>to the accepted zeitgeist. I truly believe that the Dove Campaign is a
>confused and confusing initiative. Though most people think of beauty as
>pulchritude, Dove claims to be attempting to counter this definition.
>However, after reviewing their website and materials, they do little more
>than further establish the typical norms of pulchritude. I am not against
>people developing a sense of self-worth; in the end, this task may be the
>most difficult task of human kind. However, saying that they are redefining
>beauty when they are really not is problematic. If they are trying to build
>self-esteem that is fine, but they are not really redefining beauty. In
>even writing building self-esteem is fine, I truly have a caveat to that
>statement. Self-esteem is a notoriously poor predictor of psychological and
>physical outcomes. If we want people to feel better about themselves, both
>male and female, we must improve the equity in society on other more
>important predictors such as relative income, education, employment
>opportunities, perceptions of equality, etc.
>James
>
>-----Original Message-----
>From: HEDIR-L List [mailto:HEDIR-L@listserv.siu.edu] On Behalf Of Mary
>Gothard
>Sent: Thursday, October 04, 2007 1:52 PM
>To: HEDIR-L@listserv.siu.edu
>Subject: Dove campaign "onslaught" for young girls
>
>** The HEDIR is Supported by Paid Advertising
>** www.hedir.org to Learn More
>**
>
>HEDIR colleagues
>
>Dove keeps coming up with interesting and creative media approaches on the
>messages sent to young girls. Here's the latest targeted towards parents of
>young girls . . .
>
>http://campaignforrealbeauty.co.uk/
>
>
>* * * * * * * * *
>NOTICE: This E-mail and any attachments may contain confidential
>information. Use and further disclosure of the information by the recipient
>must be consistent with applicable laws, regulations and agreements. If you
>received this E-mail in error, please notify the sender; delete the E-mail;
>and do not use, disclose or store the information it contains.
>
>
>Mary Gothard, CHES
>Health Education Specialist
>Bureau of Community Health Promotion
>Wisconsin Division of Public Health
>One West Wilson Street, Rm. 218
>P.O. Box 2659
>Madison, WI 53701-2659
>(608) 266-9823 / phone
>(608) 267-3824 / fax
>
>**
>** Support the HEDIR With Your Gift
>**
>**
>**
>
>**
>** Support the HEDIR With Your Gift
>**
>**
>**
Kathleen J. Welshimer, PhD, MSPH
Associate Professor of Health Education
MPH Program Coordinator
Southern Illinois University at Carbondale
Carbondale, IL 62901-4632
Phone: 618-453-2777
Fax: 618-453-1829
E-mail: welshime@siu.edu
**
** Support the HEDIR With Your Gift
**
**
**
------------------------------
#660
Date: Thu, 4 Oct 2007 17:05:55 -0500
From: Jody Ruth Steinhardt <jody.steinhardt@VERIZON.NET>
Subject: Re: Dove campaign "onslaught" for young girls
** The HEDIR is Supported by Paid Advertising
** www.hedir.org to Learn More
**
As a mother of a teen girl, and as a health educator, I love the dove campaigns (both for the girls as well as boomers). They send a very powerful, positive message that it is OK to be yourself--you don't have to look like what society tells you you are suppossed to look like.
Despite the fact that Dove is selling their own products, they are one of the few companies who have stepped up and taken a huge chance to go against the norm.
Kudos to them!
Thanks!
Jody
>From: Mary Gothard <GOTHAML@DHFS.STATE.WI.US>
>Date: 2007/10/04 Thu PM 01:52:26 CDT
>To: HEDIR-L@listserv.siu.edu
>Subject: Dove campaign "onslaught" for young girls
>** The HEDIR is Supported by Paid Advertising
>** www.hedir.org to Learn More
>**
>
>HEDIR colleagues
>
>Dove keeps coming up with interesting and creative media approaches on the messages sent to young girls. Here's the latest targeted towards parents of young girls . . .
>
>http://campaignforrealbeauty.co.uk/
>
>
>* * * * * * * * *
>NOTICE: This E-mail and any attachments may contain confidential information. Use and further disclosure of the information by the recipient must be consistent with applicable laws, regulations and agreements. If you received this E-mail in error, please notify the sender; delete the E-mail; and do not use, disclose or store the information it contains.
>
>
>Mary Gothard, CHES
>Health Education Specialist
>Bureau of Community Health Promotion
>Wisconsin Division of Public Health
>One West Wilson Street, Rm. 218
>P.O. Box 2659
>Madison, WI 53701-2659
>(608) 266-9823 / phone
>(608) 267-3824 / fax
>
>**
>** Support the HEDIR With Your Gift
>**
>**
>**
**
** Support the HEDIR With Your Gift
**
**
**
------------------------------
#661
Date: Thu, 4 Oct 2007 19:11:33 -0400
From: Massad Susan <smassad@FRC.MASS.EDU>
Subject: Re: Take a look
** The HEDIR is Supported by Paid Advertising
** www.hedir.org to Learn More
**
My initial reaction to this Dove ad is that it's simply another
advertising ploy - nothing else. Several years back when I was a
public health Nutritionist, the infant formula companies would come
into the clinic and leave off cases of free formula along with flip
charts and brochures for breastfeeding. Same concept as what Joe
Zoske said re: alcohol/drink responsible ads - the idea was "we
promote breastfeeding - we just recommend formula as a supplement."
Noble as that may sound, it's still a business and a bottom line. It
should be okay to just call it what it is.
Susan Massad
Associate Professor
Framingham State College
Framingham, MA
**
** Support the HEDIR With Your Gift
**
**
**
------------------------------
#662
Date: Thu, 4 Oct 2007 20:56:00 -0500
From: "teufel@siu.edu" <teufel@SIU.EDU>
Subject: Re: Dove campaign "onslaught" for young girls
** The HEDIR is Supported by Paid Advertising
** www.hedir.org to Learn More
**
I am pleased to find that my reply impelled dialogue. In response to the question
regarding the sole importance of health outcomes, my current beliefs regarding the
end goal of health promotion relate to social justice. Madison Powers and Ruth
Faden have presented six dimensions of social justice that I think are a good
summary of social justice: health, personal security, reasoning, respect, attachment,
and self-determination. I believe that health is not the sole outcome of health
promotion. However, the fact still remains that self-esteem does not predict health
well, and I do not believe that it predicts any of these other factors well either. The
problem with self-esteem is that the construct that has insufficient validity and
reliability, especially when one considers implicit as opposed to explicit measures of
self-esteem and if one controls for variables such as intelligence and SES. Women
and men, this is not a gender determined problem, have issues with self-image.
Women and men are both objectified in the media. This objectification is both an
influence on and a reflection of people’s values. As a contemporary stereotypical
but concise example, female models are objectified and male athletes are
objectified. Men and women are both body conscious but in different ways and with
potentially varying magnitudes. There are certainly cultural factors that influence
self-image. As Erich Fromm pointed out decades ago, Americans are a having
culture and not a being culture. We want to have this or that (i.e., esteem through
an expanded version of vanity) and not simply be. In fact, studies have shown that
women want a body that is actually slimmer than the men would prefer for women.
I speculate that the catchall of self-esteem is simply a distal symptom of the
underdevelopment in other dimensions of social justice (e.g., security, respect,
reasoning, attachment, and self-determination). I also want to clarify that I do not
want to take a solipsistic position. Strictly focusing on self-determination of one’s
own mind is a naïve assumption. The development of self-esteem without
developing the other dimensions of social justice would create a truly individualistic
view of the self and where the self fits into an environment. The classic example is
that some sociopaths have great self-esteem.
Regarding the Dove campaign specifically, I will support my belief with evidence in
order to allay mystification. I will refer to the website since it is publicly accessible.
The Dove models are almost all white women who are I would guess between a size
6 and 10, and I do not see any women with obvious physical disabilities. I also do
not see any women who are severely overweight. I also see an under-representation
women over 50.
See http://campaignforrealbeauty.co.uk/nominate.asp?
src=Home_POD2_billboardCamp
The playing with beauty game depicts smaller sized young women.
http://campaignforrealbeauty.co.uk/playingwithbeauty.asp
The global survey limited its sample to women age 15 to 64.
http://campaignforrealbeauty.co.uk/whitepaper.asp
The girls only self-esteem zone depicts primarily thin white healthy looking
females.
http://campaignforrealbeauty.co.uk/dsef07/t5.aspx?id=8132
I am still unconvinced that Dove has justified an argument for altering the definition
of beauty or discovering real beauty.
I also disagree with the overall position of the campaign regarding real women and
real beauty. Are women who are not approved by Dove unreal as people or in their
beauty? I will not bash one group of women (I am guessing the models are
supposed to be unreal women) to make another feel better. I do not have a positive
appreciation of this worldview or human tendency.
Furthermore, there are certainly vain men as well as women. The problem is vanity
and it is not resolved by implying that it is okay for men to be gray haired obese
men. To say that being overweight, older, and with acne is considered a norm of
male attractiveness is certainly a fallacy. There are standards for male physical
attractiveness as well. Other attributes for males and females certainly also matter
above and beyond physical attractiveness. Dove seems to position that self-esteem
is the attribute to be highlighted. I question this position.
I am sure that some women applaud the Dove Campaign, but men and women also
applauded Hitler. People have the right to express their opinions, but they also
have the responsibility to justify their opinions. Rights without responsibilities are
like unfunded mandates. Anecdotal evidence supporting a program, especially
considering the zeitgeist to avoid contrarian opinions, does not make a program
sound in theory of program or change. What is the justification for liking this
program, outside of projected egotism?
James
**
** Support the HEDIR With Your Gift
**
**
**
------------------------------
#663
Date: Fri, 5 Oct 2007 00:10:17 -0400
From: rick petosa <petosa.1@OSU.EDU>
Subject: Fwd: Re: Dove campaign "onslaught" for young girls
** The HEDIR is Supported by Paid Advertising
** www.hedir.org to Learn More
**
James,
Enjoyed reading your response, there is
great humor in it. Constructing a sentence in
which the words "Dove Campaign" and "Hitler" both
appear is a Herculean feat of creativity.
From this day hence, Dove soap may have trouble
floating. I sincerely agree that self-esteem is a
serious distraction and source of miscommunication between behavioral
scientists, educators and the public. Yet the
phrase has serious marketing appeal to parents of young children.
Mom, apple pie, and social justice are indeed wonderful things, but...
I would argue that Health Education/Promotion, to
use your words, "does not predict" social justice well.
This observation is drawn from the health
promotion research literature. Ergo......take it from here James.....
I wonder: if a community was in need of "social
justice" would they call health promotion folks? I would not.
That would be like a state senators delivering
wealth to the people. They can say it, they can
sincerely want it, but they cannot do it.
Just a few decades ago, a health education
faculty (of which I was a member) were engaged in a discussion over the best
name for the academic unit. The discussion
belabored the universe of great things health educators aspire to.
We decided to call ourselves, "The Department of
All Good Things." We thought it captured what we
did, but also had a timeless quality.
The University would not have it. Perhaps with
the passing of time, Universities and the public
are ready to appreciate all we potentially do.
If you will excuse, I must attend to my personal pulchritude program.
r. petosa
>I am pleased to find that my reply impelled
>dialogue. In response to the question
>regarding the sole importance of health
>outcomes, my current beliefs regarding the
>end goal of health promotion relate to social
>justice. Madison Powers and Ruth
>Faden have presented six dimensions of social justice that I think are a good
>summary of social justice: health, personal
>security, reasoning, respect, attachment,
>and self-determination. I believe that health
>is not the sole outcome of health
>promotion. However, the fact still remains that
>self-esteem does not predict health
>well, and I do not believe that it predicts any
>of these other factors well either. The
>problem with self-esteem is that the construct
>that has insufficient validity and
>reliability, especially when one considers
>implicit as opposed to explicit measures of
>self-esteem and if one controls for variables
>such as intelligence and SES. Women
>and men, this is not a gender determined
>problem, have issues with self-image.
>Women and men are both objectified in the
>media. This objectification is both an
>influence on and a reflection of people’s
>values. As a contemporary stereotypical
>but concise example, female models are objectified and male athletes are
>objectified. Men and women are both body
>conscious but in different ways and with
>potentially varying magnitudes. There are
>certainly cultural factors that influence
>self-image. As Erich Fromm pointed out decades ago, Americans are a having
>culture and not a being culture. We want to
>have this or that (i.e., esteem through
>an expanded version of vanity) and not simply
>be. In fact, studies have shown that
>women want a body that is actually slimmer than
>the men would prefer for women.
>I speculate that the catchall of self-esteem is
>simply a distal symptom of the
>underdevelopment in other dimensions of social
>justice (e.g., security, respect,
>reasoning, attachment, and
>self-determination). I also want to clarify that I do not
>want to take a solipsistic position. Strictly
>focusing on self-determination of one’s
>own mind is a naïve assumption. The development of self-esteem without
>developing the other dimensions of social
>justice would create a truly individualistic
>view of the self and where the self fits into an
>environment. The classic example is
>that some sociopaths have great self-esteem.
>
>Regarding the Dove campaign specifically, I will
>support my belief with evidence in
>order to allay mystification. I will refer to
>the website since it is publicly accessible.
>The Dove models are almost all white women who
>are I would guess between a size
>6 and 10, and I do not see any women with
>obvious physical disabilities. I also do
>not see any women who are severely
>overweight. I also see an under-representation
>women over 50.
>See http://campaignforrealbeauty.co.uk/nominate.asp?
>src=Home_POD2_billboardCamp
>The playing with beauty game depicts smaller sized young women.
>http://campaignforrealbeauty.co.uk/playingwithbeauty.asp
>The global survey limited its sample to women age 15 to 64.
>http://campaignforrealbeauty.co.uk/whitepaper.asp
>The girls only self-esteem zone depicts primarily thin white healthy looking
>females.
>http://campaignforrealbeauty.co.uk/dsef07/t5.aspx?id=8132
>
>I am still unconvinced that Dove has justified
>an argument for altering the definition
>of beauty or discovering real beauty.
>
>I also disagree with the overall position of the
>campaign regarding real women and
>real beauty. Are women who are not approved by
>Dove unreal as people or in their
>beauty? I will not bash one group of women (I am guessing the models are
>supposed to be unreal women) to make another
>feel better. I do not have a positive
>appreciation of this worldview or human tendency.
>Furthermore, there are certainly vain men as
>well as women. The problem is vanity
>and it is not resolved by implying that it is
>okay for men to be gray haired obese
>men. To say that being overweight, older, and
>with acne is considered a norm of
>male attractiveness is certainly a
>fallacy. There are standards for male physical
>attractiveness as well. Other attributes for
>males and females certainly also matter
>above and beyond physical attractiveness. Dove
>seems to position that self-esteem
>is the attribute to be highlighted. I question this position.
>
>I am sure that some women applaud the Dove Campaign, but men and women also
>applauded Hitler. People have the right to
>express their opinions, but they also
>have the responsibility to justify their
>opinions. Rights without responsibilities are
>like unfunded mandates. Anecdotal evidence supporting a program, especially
>considering the zeitgeist to avoid contrarian
>opinions, does not make a program
>sound in theory of program or change. What is
>the justification for liking this
>program, outside of projected egotism?
>
>James
>
>**
>** Support the HEDIR With Your Gift
>**
>**
>**
R. Lingyak Petosa, Ph.D.
Health and Physical Activity Behavior
School of PAES
A42 PAES Building
305 W. 17th Ave.
The Ohio State University
Columbus, Ohio 43210
http://education.osu.edu/rpetosa/
fax 614-688-3432
ph: 614-292-8345
**
** Support the HEDIR With Your Gift
**
**
**
------------------------------