#748
Date: Tue, 23
Oct 2007 12:16:55 +0200
Reply-To: "L. Suzanne Suggs" <suggs@SUGGS.INFO>
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From: "L. Suzanne Suggs" <suggs@SUGGS.INFO>
Subject: search 4 articles: TV and Health Ed
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Hi,
I am looking for academic papers, non-academic articles, and books/
book chapters about TV ads/commercials (PSAs or paid) for health
promotion/education/communication from 1940-present. Articles about
the potential of this channel, the effectiveness of it, the
evaluation (process or outcome) of ads/campaigns, the development
process of campaigns that used TV, etc. are all of interest to me. I
have done searches using the usual databases, but am not satisfied
that I have all that is published. I know there must be much more out
there, especially older articles. Please send anything, on any health
topic, that you know of.
I appreciate all that you can send and will later distribute to the
listserv the full list of references I receive.
Thanks in advance for any help.
-Suzanne
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L. Suzanne Suggs, PhD, CHES
Assistant Professor
Institute of Communication and Health
Faculty of Communication Sciences
University of Lugano
Via G. Buffi 13
CH 6900 Lugano
suzanne.suggs@lu.unisi.ch
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#749
Date: Tue, 23
Oct 2007 09:18:07 -0500
Reply-To: James Teufel <teufel@SIU.EDU>
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From: James Teufel <teufel@SIU.EDU>
Subject: Re: Wellness Coaching as big business - how should health
education respond?
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In defending "youngsters," I would like to add some balance to the
discussion to avoid sweeping generalizations. Depending on the situation,
experience, and disposition, some "twenty-three year olds" may reasonably
complete the duties of a life or wellness coach. Age does not necessitate
appropriate experience and capabilities, except when one considers
maturational inhibition, disorders, or deflections. Most twenty-three year
olds have a fully or very close to fully developed brain, prefrontal cortex
stabilization. I also take issue with the belief that young adults or late
adolescents are less well off in their thinking than generations of the
past. This is nonsense that has been positioned for hundreds of years with
little evidence to support it, other than unsupported emotional appeals.
Research has clearly shown that IQs have increased through the last three or
four generations. Evidence in fact shows that young adults are "smarter"
than young adults of the past. This is not to say that the society in which
these young adults live, which is structured and constructed primarily by
older adults who have power, is not unhealthy or unwell.
Regarding Barbara Ehrenreich's comments to the young person asking about
life coaching, the expression of the young adult may not have been a look of
vapid stupidity. It could have been the look of: 1) here is a person I
admire; 2) I really want advice from this person; 3) wow, that person just
belittled life not only the coaching professional; 4) was that an attack on
me or coaching?, and 5) what was that reaction really about?. I would
question Barbara Ehrenreich's true agenda and intentions. Why does one need
to sigh and belittle? How about reasoned dialogue? I suppose Barbara is
too good for reasoned dialogue; I also suppose sighing is a sign of adult
communication (thinly veiled sarcasm on my part; I am sure Barbara would
appreciate this adult communication on my part). Additionally, if anyone is
to be belittled due to cognitive processing deficiencies and sophistication,
I shift the focus to Barbara. It takes very little cognitive processing or
sophistication to reply as Barbara did, especially since she is supposedly
an "expert." I also do not like the idea of belittling others' careers by
describing them as pseudo professions. One can and should question the
effectiveness and efficiency of a career as it relates to meeting declared
objectives. However, an ineffective or inefficient profession does not make
it a pseudo profession; it just makes it an ineffective profession.
Physicians 100 years ago would have been considered a pseudo profession by
Ehrenreich. I actually take issue with Ehrenreich's thinly veiled upper
middle class academic snobbery. Yes, I read Nickel and Dimed and was not
impressed. Social justices are well documented in the United States, Nickel
and Dimed did not add much to the discussion. Service to social change
(solutions) is more important than reiterating well known problems regarding
social injustice and going on book tours.
James
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